Make a Mark brings the art of packaging to Milan Design Week 2025

Packaging takes centre stage at Milan Design Week 2025 with Make a Mark, the groundbreaking initiative by Avery Dennison, Estal and LEONHARD KURZ. From 10–12 April at BASE Milano / Cariplo Factory, the event will explore packaging as an art form, blending design, sustainability, and technology.

The exhibition will showcase over 60 international projects, redefining the future of luxury packaging through innovative materials and digital solutions. Talks and panels will cover key topics such as:
✔ Sustainability and new materials
✔ Digital technologies and interactive packaging
✔ Luxury and brand identity
A Materials Lab will allow visitors to experiment with cutting-edge techniques and solutions.
The event is supported by Tapì Group and Les Bouchages Delage, sponsors of the initiative.
? 10–12 April 2025 | ? BASE Milano / Cariplo Factory
? Find out more at makeamark.world