PRINTlovers #99

The cover and back cover design is by Smith Lumen

Negativity, anxiety, stress, worries: more and more often, our lives are prisoners of darkness, and our minds are limited by rules and labels that tower over us like a great judging eye. But it is through darkness that we can appreciate light, and so the message is to change perspective, to look on the bright side of things, to pass the narrow confines in which we are locked, to follow our passions and dreams and enter a world of light, colour and beauty. Smith Lumen has been an ideal portal leading from darkness to light, from negativity to an explosion of positivity and confidence, to allow you to spread some of this colourful joy around you by sticking it here and there with fun and positive stickers. Because creativity requires optimism because without positivity there is no light, beauty, or future. Let us spread the joy of life. Let us not be discouraged. Ab umbra lumen.

Cover paper - Materica Gesso 250g
Materica is the family of papers and boards with natural colours and an unmistakable surface touch. FSC® certified, it consists of 25% recycled fibre content, 10% cotton fibre, 25% pure cellulose and 40% CTMP cellulose. Ideal for graphic coordinates, packaging, inserts, covers and prestige brochures.

Back cover paper - Symbol Card Highline Premium White E49 Country 300g
Symbol Card Highline is the embossed version of the Symbol Card family, FSC®-certified ECF pure pulp cards. Double-sided coated and with a Satin finish, they are available in Premium White shade and six elegant embossings. Ideal for the production of packaging, covers, brochures and greeting cards.

Sticker paper
Re-Play Martele White WS FSC™ Re-Play is the new range of Fedrigoni Self-Adhesives materials whose front is made of glassine, the siliconised paper substrate that is discarded once separated from the label. This is a concrete example of upcycling in which the final material has a higher value than the original. This range benefits the environment and maximises the value of silicone paper, a high-quality material made from the purest fibres with valuable mechanical properties.

Printing and die-cutting
The back cover is printed in four colours with cold silver and full-colour acrylic varnish plus embossing. The sticker sheet is digitally printed in four colours with holographic digital metallisation applied. The self-adhesive sheet was sent to SEI Laser, which used the PaperOne 3500 system to perform the half-cutting of the templates; this made it possible to produce very intricately designed stickers automatically and entirely digitally.

The finishing on the back cover
The leading player of the metallised elements is silver Kurz KPS Slim 2.0. Thanks to the overprinting, the cold effect acquires different colour tones and thus makes all graphics bright and colourful. The KPS Slim 2.0 is a unique offering in terms of release ability, guarantees perfect uniformity of coverage on print applications, and is highly versatile and sustainable. Dry embossing on some elements lends three-dimensionality to the design.

The finishing on the sticker sheet
The metallised elements were applied digitally with Kurz's DM-Smartliner. The Kurz DIGITAL METAL® LASER holographic transfer product was subsequently overprinted to take on different colours, each with a distinct iridescent nuance.

Tipografia Valdostana
Founded in 1896, in its 120-year history, it has printed and transformed millions and millions of sheets, thus acquiring extraordinary experience that today allows it to master the most sophisticated and modern printing and packaging technologies. Some fundamental ingredients are added to this great experience every day: passion in what it does - an indispensable element in every phase of work; attention to detail and precision in execution; mastery of technology - essential to make the most of the potential of the most modern printing and packaging machines; experimentation, design and innovation - key elements to offer added value; speed in responding to customers, from quotation to production.
www.tipografiavaldostana.com

SEI Laser 
Is one of the most dynamic and innovative companies in the world of laser technology. Founded in 1982, SEI is a constantly expanding company: today, it has five branches, a vast network of distributors, and a recently inaugurated warehouse dedicated to the Converting sector. Here, you can see the solutions that the Bergamo-based company has specially developed for cutting, marking and decorating paper, where the laser plays a fundamental role, ensuring high production performance for all those working in the sector, thanks to the digitalisation of the analogue die-cutting process. PaperOne Line is a complete system, the undisputed player on the market.
www.seilaser.com

Luxoro
Luxoro is the exclusive partner in Italy of the KURZ Group, a world player and reference point in producing equipment and technology for hot, cold and digital printing. Through its inspirations, Luxoro wants to spread a new way of thinking about packaging and brand image, unprecedented finishing solutions and top-quality materials designed for unique designs. Whether packaging, labels, publishing, high security, cosmetics, automotive, household appliances or fashion, the offerings for finishing are always cutting-edge and surprising. Thanks to rigorous company policies aimed at environmental sustainability, Luxoro has long been a 100% renewable energy company and a WWF supporter in the protection and sustainability project for fauna and the environment.
www.luxoro.it

Fedrigoni
Since 1888, Fedrigoni has stood for excellence in producing special papers. The Group is among the most prominent players in Europe in making and selling different types of high-value-added paper for packaging and graphics and self-adhesive products for labelling. With around 5,000 employees in Italy and abroad and 25,000 catalogue references, the Group sells and distributes in 132 countries worldwide. Fedrigoni is headed in the paper division by myCordenons and the historic Fabriano brand, with over 750 years of history, and in the Self-Adhesives division by Arconvert and Ritrama, which has led the Group to become the third global player in the world of pressure sensitive labels.
www.fedrigoni.com