How PRINTlovers 98 is made

The cover and back cover design is by Dario Frattaruolo Design

Welcome to the world of Machete Gin, a label that brings with it the excitement and adrenaline of video games, turning every sip into an epic adventure. It was inspired by the imagery of retro arcade games of the 1980s, with a profound metaphor about life. The label encapsulates a virtual world with iconic features and carefully crafted details that recall the atmosphere of coin-op games. Every graphic element, from the typography to the detailed illustrations, conveys the energy and atmosphere of gaming challenges and adventures. Machete Gin goes beyond pure aestheticism and offers a fascinating metaphor for life itself. As in video games, life is an unpredictable adventure, full of obstacles but also opportunities. Machete Gin invites us to face life's challenges with courage, focus and a good dose of the spirit of adventure. Each sip becomes a moment to collect new experiences, grow and go beyond our limits, just as we would in a video game. GAME OVER

Cover and back cover paper
Soporset Premium Offset FSC TM 300 g/m2 and 250 g/m2
Soporset paper, designed for the graphics industry, results from a substantial investment in technology and innovation. It is made from 100% Eucalyptus globulus fibres, sourced from responsibly managed and certified forests; the paper surface is natural, lends itself to a wide variety of offset printing projects and has a competitive cost compared to coated sheets. Its characteristics are premium quality, extreme brightness, high opacity for minimal transparency and sharp images in every print. Soporset comes in a wide range of grammage and formats.

Label paper
UPM Silver Orion ICE FSC TM
The paper chosen for the label is Silver Orion ICE FSC TM, a 130 g/m2 pearlescent, textured, anti-smear and barrier-coated paper. Ideal for premium applications in the Wine & Spirits sectors, it offers excellent printing performance with offset, flexo, letterpress, screen printing and hot foil transfer techniques.

Foil
Oropress 590F99 Transparent Iridescent
Transparent foil with an iridescent effect. With its moving, iridescent reflections, it brings to life the kimono worn by the woman in the foreground.

Oropress 464S39 Ultra Matt Light Blue
Satin foil that gives a velvety appearance thanks to its special resins and matt polyester backing.

Oropress 422A50 Silver Rainbow
Metallised silver holographic foil with laser effect that illuminates the lettering, highlighting it just like in a video game.

Printing
Grafical printed and finished the label and back cover substrate. Back cover: 4-colour offset printing, embellished with hot foil and glow-in-the-dark screen printing varnish. Label: 4-colour digital printing, enhanced with three hot foils, debossing and glow-in-the-dark screen varnish.



GRAFICAL
Grafical was founded in 1982 in the heart of Valpolicella, where it has been operating in the graphics sector for over 30 years, combining tradition and innovation to create a product of excellent quality.  Today it employs 90 people, 35 of whom work in the pre-press and administrative departments and 55 in the printing room. The company has specialised in printing self-adhesive labels for the wine sector using offset, screen and digital roll-to-roll technology. The machinery used is all of the latest generation and enables the company to work with the most exclusive techniques and selected materials. Grafical’s success is due primarily to the strengths it has always relied on: excellent product quality and short-order creation and processing times. The company is also FSC™ and BRCGS certified. 
www.grafical.it

THE NAVIGATOR COMPANY 
The Navigator Company is an integrated producer of forests, pulp, paper, tissue, sustainable packaging and bioenergy solutions, whose activity is based on state-of-the-art factories worldwide, with cutting-edge technology. It is acknowledged as a benchmark of quality in the industry worldwide.
Soporset Premium Paper is part of The Navigator Company, enjoys the highest brand awareness, the best quality perception and is the main brand used by printers across Europe. This is the result of continuous brand investment in research, technology, innovation, and good environmental practices.
www.thenavigatorcompany.com

UPM RAFLATAC
UPM Raflatac, a Finnish multinational company, is one of the world's largest producers of adhesive label materials. Today, it has 12 production plants, 3200 employees and approximately €1.8 billion in global sales. Its ambition is to be the first industry in the sector beyond fossil fuels.
www.upmraflatac.com

OROPRESS
Oropress, founded in 1952, has established itself in the Italian and international markets thanks to its wide range of solutions for finishing printed matter in various industries, including publishing, labels, packaging, automotive, cosmetics, fashion and fashion and security. The resources of Oropress offer their technical know-how and skills acquired in seventy years of activity, providing the utmost cooperation to the customer, from the creative design phase to the production itself, proposing materials suitable for each support and customised printing solutions. Investing in continuous research, Oropress provides its customers with transfer solutions that are always innovative and diversified and suitable for many types of applications, such as hot and cold printing, laminating and digital printing films, customised and non-customised transfers, and silk foil.
www.oropress.it