How it's made - PRINTlovers 105
Augmented Imagination. From AI to AI
The theme of this PRINTlovers cover and stickers is the one chosen to accompany Packaging Première & PCD Milan 2025. “Augmented Imagination. From AI to AI” tells the story of the transition from Artificial Intelligence to Augmented Imagination: mastering technology for the artistic purpose of the Good, the Beautiful and the True. It means using AI as a tool: the art of prompting is a mix of code and poetry, which opens the imagination to a new aesthetic that has already pervaded the world and is only just beginning. Giving shape to the unprecedented, to hallucination, to the error that works, and to the heterogenesis of ends.
The discussion is based on three closely related topics: nature, intelligence, and the future. Nature appears everywhere in a triumph of variety, beautiful as scientific evidence. The centrality of nature, for those in the know, translates into attention to sustainability and the search for new materials. Intelligence is the means that reaches out into the imagination. It is linked to human progress in every field, including packaging, paper converting, printing techniques, and artificial intelligence itself at the service of design. The future is the idea, rendered in a static image with this X-ray vision, a willingness to ‘bare one's heart’ of extreme transparency, to bring the content of a piece of packaging to light.
Creativity & Project Concept: Andrea Filippi and Gabriele Moschin
Execution: Luca Colombo
Cover paper: FEDRIGONI Symbol Card Eco 100 Premium White
Symbol Card is a family of coated cardboards designed to enhance print details with impeccable results. Symbol Card Eco 100 Premium White, weighing 300 g/m², is made from 100% recycled fibres, guaranteeing aesthetic quality and sustainability in a single solution. Its smooth surface and bright white tone make it ideal for high-end publishing projects, ensuring a perfect balance between rigidity and workability. Perfect for covers, inserts, catalogues, invitations, postcards and coordinated advertising material, this paper confirms the commitment to innovative and sustainable materials. Symbol Card Eco 100 is available in the Symbol Card&Pack sample book and in the Materia Viva 1 collection to inspire new creative possibilities in the world of design and printing.
The sticker paper: FEDRIGONI black tuxedo 90 g/m²
Black Tuxedo is the most intense black self-adhesive paper in the Black Range, designed to enhance print details with impeccable results. Made with pure ECF cellulose without carbon black, it guarantees defined and elegant results. Its smooth surface and deep black colour make it ideal for premium labels, perfectly balancing aesthetics and resistance. Treated for greater durability, it is compatible with UV offset, typography, hot stamping and screen printing. It combines perfectly with the Black Tie neck label, ensuring flawless application and passing the ‘memory effect’ typical of curved surfaces. This paper combines performance and elegance - perfect for the wine & spirits sector, craft beers and luxury products - confirming Fedrigoni's commitment to innovative and distinctive materials.
Printing and finishing of the cover and sticker
The cover is printed by Grafical in four-colour process, applying glossy screen-printed varnish and Luxoro hot stamping solutions, transforming the cover into a unique sensory and visual experience. Thanks to the use of LIGHT LINE® Laser Seamless, a transparent iridescent effect applied to grapes and flowers, dynamic effects are created that enhance the design. In addition, LUMAFIN® PINK on the aubergine and LUMAFIN® RED on the tomato add depth and extraordinary translucent plays of light. The attention to detail and the use of hinderer+mühlich clichés guarantee the highest quality results, combining innovation and aesthetic refinement.
The sticker sheet, also printed by Grafical on black Fedrigoni Black Tuxedo paper and die-cut, has been applied with white, four-colour printing and glossy screen-printed varnish, to which hot foil stamping has been added. Among the stickers produced, two distinctive elements stand out: Banana and Aubergine, which, thanks to the use of LUMAFIN®, acquire a unique appearance. Banana: hot stamped with flat plates and enhanced with LUMAFIN® Yellow, it offers a translucent and luminous effect, enhancing the details without covering the basic design. The result is a dynamic element, with plays of light that amplify its visibility. Aubergine: the use of LUMAFIN® Pink gives a sophisticated brilliance with metallic reflections, adding depth and modernity to the sticker. In addition to these elements, the project includes dry reliefs on other details of the stickers. This aesthetic choice enhances the tactile perception and gives a premium look to the product. Besides improving the sensory experience, this technique is eco-friendly because it does not require additional inks or waste materials. Cliché: hinderer+mühlich Italia.
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PRINTING
Grafical was founded in 1984 in the heart of Valpolicella, where it has been operating for 40 years in the graphics sector, combining tradition and innovation to create a product of excellent quality. Today, it has 90 employees, 35 of whom work in the pre-press and administrative department and the other 55 in the press room. The company specialises in printing self-adhesive labels for the wine sector thanks to offset, screen printing, and digital roll technologies. The state-of-the-art machinery allows them to work with the most exclusive techniques and selected materials. Grafical's success is primarily due to the strengths on which it has always relied: excellent product quality and short order creation and fulfilment times. The company is also FSC® and BRCGS certified. C w .grafical.it
FINISHING
Luxoro is the exclusive partner of the KURZ Group in Italy, a global leader in finishing technologies for hot, cold, and digital printing. With an eye to the future, it redefines the concept of finishing, transforming creative visions into sustainable and cutting-edge solutions. It goes beyond the physical product, collaborating with brands and designers to enhance packaging and visual identity through innovation, technical excellence and environmental responsibility. Its commitment to sustainability translates into certified materials, recyclable and compostable finishes and pioneering initiatives such as the recovery of used polyester carriers. Luxoro uses 100% renewable energy and supports cultural and environmental projects, embodying a vision in which creativity and responsibility guide the future of finishing.
PAPER
Founded in Verona in 1888, Fedrigoni is synonymous with excellence in labels, self-adhesive materials, and special papers for packaging and creative communication. With approximately 6,000 people in 28 countries and 78 facilities, including production sites, cutting, and distribution centres, the Group sells and distributes over 25,000 products in 132 countries.
PARTNER
Packaging Première is the annual trade fair offering a complete vision of the future of high-end packaging for the luxury, fashion, cosmetics and perfumery, food, wine and spirits sectors. Thanks to conferences and projects that stimulate innovation in packaging and design, Packaging Première has become an unmissable event for professionals in packaging, graphics, design, marketing and product development. It is not simply a trade fair but a space for inspiration, networking and training that brings together over 300 packaging suppliers every year and attracts over 8300 visitors, including brands, designers, agencies and packaging professionals.
The theme of this PRINTlovers cover and stickers is the one chosen to accompany Packaging Première & PCD Milan 2025. “Augmented Imagination. From AI to AI” tells the story of the transition from Artificial Intelligence to Augmented Imagination: mastering technology for the artistic purpose of the Good, the Beautiful and the True. It means using AI as a tool: the art of prompting is a mix of code and poetry, which opens the imagination to a new aesthetic that has already pervaded the world and is only just beginning. Giving shape to the unprecedented, to hallucination, to the error that works, and to the heterogenesis of ends.
The discussion is based on three closely related topics: nature, intelligence, and the future. Nature appears everywhere in a triumph of variety, beautiful as scientific evidence. The centrality of nature, for those in the know, translates into attention to sustainability and the search for new materials. Intelligence is the means that reaches out into the imagination. It is linked to human progress in every field, including packaging, paper converting, printing techniques, and artificial intelligence itself at the service of design. The future is the idea, rendered in a static image with this X-ray vision, a willingness to ‘bare one's heart’ of extreme transparency, to bring the content of a piece of packaging to light.
Creativity & Project Concept: Andrea Filippi and Gabriele Moschin
Execution: Luca Colombo
Cover paper: FEDRIGONI Symbol Card Eco 100 Premium White
Symbol Card is a family of coated cardboards designed to enhance print details with impeccable results. Symbol Card Eco 100 Premium White, weighing 300 g/m², is made from 100% recycled fibres, guaranteeing aesthetic quality and sustainability in a single solution. Its smooth surface and bright white tone make it ideal for high-end publishing projects, ensuring a perfect balance between rigidity and workability. Perfect for covers, inserts, catalogues, invitations, postcards and coordinated advertising material, this paper confirms the commitment to innovative and sustainable materials. Symbol Card Eco 100 is available in the Symbol Card&Pack sample book and in the Materia Viva 1 collection to inspire new creative possibilities in the world of design and printing.
The sticker paper: FEDRIGONI black tuxedo 90 g/m²
Black Tuxedo is the most intense black self-adhesive paper in the Black Range, designed to enhance print details with impeccable results. Made with pure ECF cellulose without carbon black, it guarantees defined and elegant results. Its smooth surface and deep black colour make it ideal for premium labels, perfectly balancing aesthetics and resistance. Treated for greater durability, it is compatible with UV offset, typography, hot stamping and screen printing. It combines perfectly with the Black Tie neck label, ensuring flawless application and passing the ‘memory effect’ typical of curved surfaces. This paper combines performance and elegance - perfect for the wine & spirits sector, craft beers and luxury products - confirming Fedrigoni's commitment to innovative and distinctive materials.
Printing and finishing of the cover and sticker
The cover is printed by Grafical in four-colour process, applying glossy screen-printed varnish and Luxoro hot stamping solutions, transforming the cover into a unique sensory and visual experience. Thanks to the use of LIGHT LINE® Laser Seamless, a transparent iridescent effect applied to grapes and flowers, dynamic effects are created that enhance the design. In addition, LUMAFIN® PINK on the aubergine and LUMAFIN® RED on the tomato add depth and extraordinary translucent plays of light. The attention to detail and the use of hinderer+mühlich clichés guarantee the highest quality results, combining innovation and aesthetic refinement.
The sticker sheet, also printed by Grafical on black Fedrigoni Black Tuxedo paper and die-cut, has been applied with white, four-colour printing and glossy screen-printed varnish, to which hot foil stamping has been added. Among the stickers produced, two distinctive elements stand out: Banana and Aubergine, which, thanks to the use of LUMAFIN®, acquire a unique appearance. Banana: hot stamped with flat plates and enhanced with LUMAFIN® Yellow, it offers a translucent and luminous effect, enhancing the details without covering the basic design. The result is a dynamic element, with plays of light that amplify its visibility. Aubergine: the use of LUMAFIN® Pink gives a sophisticated brilliance with metallic reflections, adding depth and modernity to the sticker. In addition to these elements, the project includes dry reliefs on other details of the stickers. This aesthetic choice enhances the tactile perception and gives a premium look to the product. Besides improving the sensory experience, this technique is eco-friendly because it does not require additional inks or waste materials. Cliché: hinderer+mühlich Italia.
___
PRINTING
Grafical was founded in 1984 in the heart of Valpolicella, where it has been operating for 40 years in the graphics sector, combining tradition and innovation to create a product of excellent quality. Today, it has 90 employees, 35 of whom work in the pre-press and administrative department and the other 55 in the press room. The company specialises in printing self-adhesive labels for the wine sector thanks to offset, screen printing, and digital roll technologies. The state-of-the-art machinery allows them to work with the most exclusive techniques and selected materials. Grafical's success is primarily due to the strengths on which it has always relied: excellent product quality and short order creation and fulfilment times. The company is also FSC® and BRCGS certified. C w .grafical.it
FINISHING
Luxoro is the exclusive partner of the KURZ Group in Italy, a global leader in finishing technologies for hot, cold, and digital printing. With an eye to the future, it redefines the concept of finishing, transforming creative visions into sustainable and cutting-edge solutions. It goes beyond the physical product, collaborating with brands and designers to enhance packaging and visual identity through innovation, technical excellence and environmental responsibility. Its commitment to sustainability translates into certified materials, recyclable and compostable finishes and pioneering initiatives such as the recovery of used polyester carriers. Luxoro uses 100% renewable energy and supports cultural and environmental projects, embodying a vision in which creativity and responsibility guide the future of finishing.
PAPER
Founded in Verona in 1888, Fedrigoni is synonymous with excellence in labels, self-adhesive materials, and special papers for packaging and creative communication. With approximately 6,000 people in 28 countries and 78 facilities, including production sites, cutting, and distribution centres, the Group sells and distributes over 25,000 products in 132 countries.
PARTNER
Packaging Première is the annual trade fair offering a complete vision of the future of high-end packaging for the luxury, fashion, cosmetics and perfumery, food, wine and spirits sectors. Thanks to conferences and projects that stimulate innovation in packaging and design, Packaging Première has become an unmissable event for professionals in packaging, graphics, design, marketing and product development. It is not simply a trade fair but a space for inspiration, networking and training that brings together over 300 packaging suppliers every year and attracts over 8300 visitors, including brands, designers, agencies and packaging professionals.
31/03/2025
